ABOUT BOO Started as a small skate shop in 2003, BOO grew quickly into an official fashion chain before transforming itself into a major fashion retailer in Vietnam. DIVERSE PRODUCT OFFERINGS 800- 1000 Styles / Year Multi concepts: cute; casual; streetwear; denim spirit, etc. EXTENSIVE RETAIL FOOTPRINT 38+ STORES Stores across the nation and growing, open on average 1 store Per month. 6300 sqm2 retail space. UNIQUE CUSTOMER MIX 46% Customers are younger down (aged 18-30) as top of mind brand.
SaaS Adoption
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Cloud Adoption
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IT Footprint
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
BOO Trading JSC uses 5 different technologies from 16 different vendors. They have above average use of several technologies including PayPal, Segment and Magento.
BOO Trading JSC uses products from 20 different product categories. They are particularly heavy users of products in eCommerce, Online Payment, and Web Analytics.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
PayPal | Online Payment | PayPal | ![]() |
Segment | Customer Data Platform | Segment | ![]() |
Modernizr | Software Frameworks | Modernizr | ![]() |
Magento | eCommerce | Magento | ![]() |
Magento 2 | eCommerce | Magento | ![]() |
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