In 1998, Tomima Edmark, CEO and owner of HerRoom.com/HisRoom.com realized there was a gap in the options women had to buy lingerie; choices were department store, lingerie boutique or mail order. The question was why shouldn't consumers have the same ease buying bras that they had for, say, tee shirts or music? An entrepreneur with a series of unconventional successes, Edmark turned to the internet and HerRoom.com was born. HerRoom.com has become one of the largest online retailers in women's lingerie today. Edmark founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom.com offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear, hosiery and much more. HerRoom.com is unique in that the company believes in providing the customer with as much information as possible about each lingerie item. The team works hard to carefully vet each product, write a unique description and photograph it from several different angles to create a positive, well-informed shopping experience. HisRoom.com represents the men's side of the house which also provides an equally great shopping experience by providing the male consumer with an easy way to buy underwear, socks and other basics online.
SaaS Adoption
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
HerRoom.com/HisRoom.com uses 5 different technologies from 30 different vendors. They have above average use of several technologies including Apple IOS, Yieldify Conversion Platform and Webtrends.
HerRoom.com/HisRoom.com uses products from 35 different product categories. They are particularly heavy users of products in Web Analytics, eCommerce, and Online Advertising.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
Apple IOS | Operating Systems | Apple, Inc. | ![]() |
Yieldify Conversion Platform | Conversion Optimization Marketing | Yieldify | ![]() |
Webtrends | Web Analytics | Webtrends | ![]() |
Trello | Task Management | Atlassian | ![]() |
Sitejabber | Customer Experience Management | Sitejabber | ![]() |
What other companies use Apple IOS?
Who are the biggest users of Conversion Optimization Marketing?
What countries, industries, and company sizes are most likely to use Webtrends?