In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Lead Generation products and technologies. We track 106 products in the Lead Generation category, and have found 167,676 companies using these products.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Leadfeeder | 27,869 | 16% |
| Stamped | 26,090 | 15% |
| Leadinfo | 13,655 | 8% |
| ActiveProspect | 12,964 | 7% |
| Digioh | 11,353 | 6% |
| Lead Forensics | 9,702 | < 5% |
| 6sense | 8,796 | < 5% |
| Salesforce Web to Lead | 6,438 | < 5% |
| Capterra | 5,778 | < 5% |
| Albacross | 5,038 | < 5% |
| Jornaya | 3,569 | < 5% |
| Justuno | 3,519 | < 5% |
| FormAssembly | 2,829 | < 5% |
| SalesViewer | 2,825 | < 5% |
| Velocify | 2,774 | < 5% |
| Leady | 2,643 | < 5% |
| Wishpond | 2,606 | < 5% |
| Wheelio | 1,521 | < 5% |
| Aiva | 1,424 | < 5% |
| Chili Piper | 1,176 | < 5% |
| LeadBoxer | 932 | < 5% |
| Visual Visitor | 906 | < 5% |
| Woobox | 860 | < 5% |
| GA Connector | 831 | < 5% |
| SalesFeed | 819 | < 5% |
| CANDDi | 812 | < 5% |
| Clickback | 597 | < 5% |
| Lead Champion | 558 | < 5% |
| APSIS Lead | 552 | < 5% |
| LeadChat | 482 | < 5% |
| BuiltWith | 454 | < 5% |
| VisitorTrack | 419 | < 5% |
| Curaytor | 411 | < 5% |
| Publicate | 381 | < 5% |
| Get SiteKit | 345 | < 5% |
| SendX | 263 | < 5% |
| SmartLead | 251 | < 5% |
| StructuredWeb | 248 | < 5% |
| CrowdVu | 235 | < 5% |
| TagBoard | 235 | < 5% |
| Lead411 | 224 | < 5% |
| A1WebStats | 214 | < 5% |
| LeadsRx | 202 | < 5% |
| LeadExpress | 200 | < 5% |
| Leadspace | 191 | < 5% |
| KickFire | 174 | < 5% |
| Vextras | 171 | < 5% |
| CloudLead | 156 | < 5% |
| Envoke | 153 | < 5% |
| Leadworx | 152 | < 5% |
| IBM Unica Leads | 144 | < 5% |
| C-Level Connections | 135 | < 5% |
| Permagroup | 128 | < 5% |
| UDX-Leads | 122 | < 5% |
| Speak2Leads | 121 | < 5% |
| KickoffLabs | 113 | < 5% |
| Prospect.io | 112 | < 5% |
| ContactUs.com | 107 | < 5% |
| Onlinesucces | 99 | < 5% |
| Lattice Engines | 98 | < 5% |
| SAP Ariba Discovery | 95 | < 5% |
| Hushly | 95 | < 5% |
| Datanyze | 83 | < 5% |
| Datananas | 75 | < 5% |
| Subscription Genius | 70 | < 5% |
| ManyContacts | 63 | < 5% |
| InsideSales.com | 62 | < 5% |
| Sparklane | 61 | < 5% |
| SalesOptimize | 59 | < 5% |
| OnePageCRM | 58 | < 5% |
| intice | 58 | < 5% |
| SalesWings | 51 | < 5% |
| Captello | 51 | < 5% |
| ClickToAddress | 42 | < 5% |
| noCRM.io | 41 | < 5% |
| CloudSponge | 38 | < 5% |
| ZenProspect | 37 | < 5% |
| AeroLeads | 36 | < 5% |
| Akkroo | 34 | < 5% |
| Tradesii | 34 | < 5% |
| Lead Accelerator | 31 | < 5% |
| Entytle | 28 | < 5% |
| LeadFuze | 28 | < 5% |
| Auctio | 27 | < 5% |
| Siftrock | 26 | < 5% |
| LeadSift | 24 | < 5% |
| BySide | 24 | < 5% |
| BuzzBuilder | 18 | < 5% |
| NetLine Corporation | 16 | < 5% |
| iTracker360 | 13 | < 5% |
| PipeCandy | 13 | < 5% |
| LeadzGen | 12 | < 5% |
| Leads Explorer | 11 | < 5% |
| App Data Room | 11 | < 5% |
| LeadSecure | 10 | < 5% |
| Leadberry | 10 | < 5% |
| Radius | 9 | < 5% |
| Socedo | 9 | < 5% |
| Crosswise | 9 | < 5% |
| Infer | 6 | < 5% |
| YesData | 5 | < 5% |
| Qwardo | 5 | < 5% |
| edocr | 5 | < 5% |
| Captora | 3 | < 5% |
| Synthio | 2 | < 5% |
| Oceanos | 2 | < 5% |